Training - How to Make Money in MLM when Prospects Don't Join
Did you know there is a way to earn money while doing network marketing even when people aren’t joining your business? How is this possible?
Let’s start with an example of a person (John) who has just joined a network marketing company. John learns everything about the company, the products, the payplan, the websites, and the system. He’s ready to explain it to anyone, forwards or backwards. Then he starts to advertise. John places online classifieds, pay per click ads in search engines, ezine ads, and for good measure, he buys some solo opt-in email blasts. Offline, John runs an ad in the local newspaper, sends out flyers, and mails out postcards. The phone list of mlm leads arrives, and he starts making phone calls to his list.
Everyone who responds to John’s marketing is sent to his personal company website listed in the ad, or even better, a webpage John has built that promotes his business opportunity. The page explains everything about the opportunity, why it’s so great, the earning potential, the products, and you can even sign up right there.
After about three months and a lot of money spent, John gets a couple dozen prospects, three of them join, and two of them quit after a month in the business. What is wrong with this picture?
John is missing a golden opportunity with all the marketing he is doing, and do you know what the problem is? He is ONLY marketing his BUSINESS opportunity, and NOTHING else.
But isn’t that the point, to market the business? No, the point is to be making monthly cash flow while building your network marketing business at the same time. A lot of the people that visit John’s website are already involved in an online business of some type, and even though they were curious enough to answer his ad, they aren’t interested in joining another biz opp. But they are interested in marketing their own opportunity, and this is where John (and You) can turn them into customers. Here’s how you do it.
Sell advertising. Find some good advertising websites that offer free affiliate programs. Some examples are classifieds, search engine submitting, ezine ads, and solo email ads. If you are using an advertising site yourself, see if they have an affiliate program so you can refer their service to others and get paid. Or, do a search for reputable advertising sites that deliver a good service and offer a good affiliate commission. Every marketer needs to advertise!
Sell leads. Again, visitors to your website might not want to join another biz opp, but they do need leads for their current business. Join one or two leads affiliate programs and promote them on your webpage. If you phone a prospect and they aren’t interested in your business because they are in another mlm, ask them if they need leads. Every marketer needs leads!
Sell training. People involved in marketing always want to learn more about how to improve their business. Find some affiliate programs that offer home business or mlm training products, and promote them on your webpage. Promoting training products is a great way to earn some extra monthly cash flow.
Sell the products. You should always consider adding a reference to your company’s products in your marketing. Many people who see your ads may not be interested in a business, but they might be interested in the products. For example, you could run a newspaper ad that promotes your health products business opportunity, but you could also say in the ad “for great weight loss products, call today”. This way your ad targets both business builders and customers.
How do you sell these other services? Ideally, you have your own webpage, or access to a webpage that you can put all your offers on. Focus your page around your main business opportunity if you like, and promote your other affiliate programs at the top of the page or in the sidebar where they’re easily seen. If you use a service yourself, give your own testimonial, or a testimonial of another satisfied customer. Make it easy for a visitor to see all your offers so they can decide which one suits them.
The basic idea of these strategies is to widen the appeal of your marketing. Realize that not everyone who follows your ad will be joining your mlm, so what else do you have to offer them? What else can you cross-promote? If done right, you will be building your business at the same time as selling a range of other products and services every month. You want the money from all your monthly sales to become greater than the money you spend on your advertising and business, and that's a great place to be!
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